Vu manages corporate affairs and government relations at SPG Land. His core work involves strengthening government and public ties, developing and executing CSR programs, and oversight of co-brand projects.

He also responsible for communicating key internal and external activities as part of overall public affairs objectives, both in-house and to third-party entities.

His broad and deep understanding of media began in an early career in sports and current affairs journalism. He then relocated to Italy to make documentaries in Europe. Upon his return to Viet Nam, Vu returned to journalism, producing sports programming covering the SEA games.

Vu combines an easy natural authority with an extremely focused and curious mindset which, with his deeply strategic outlook, helps ensure SPG Land seamlessly continues its journey to becoming the leading and most innovative property developer in Viet Nam.