Alex brings over 17 years of industry success including marketing residential developments in the Gold Coast and Brisbane, Australia.
His unerring focus, deep experience, marketing expertise and people skills combine to drive exceptional performance. Alex has a broad and deep industry expertise extending across multiple Real Estate asset classes encompassing acquisitions, project management, construction, operations, customer experience, and PR.
Alex has earned a reputation in the Australian Real Estate industry for thorough insightful research, skilled negotiation skills, smart planning, and the ability to deliver.
At SPG, Alex develops and implements development and property marketing strategies. His excellent communication skills ensure a clear understanding of objectives to the board, stakeholders, and sales teams. His granular focus to realising strategic outcomes through performance tracking and analysis sees sales professionals under his guidance inspired with a relentless ambition to succeed. Prior to joining SPG Land, Alex managed his own consultancy business, has been a Director of Pradella Property Ventures and Pradella Property Holdings, and provided consultancy services to multiple property development boards within Australia.